Microsoft is close to canning its Zune MP3 player range and focus all of its efforts into its Zune software suite.
The Zune PMP didn't make much
impact in the UK, but thewhich offers music and movie donwloads, is available on the Xbox 360 and Windows Phone 7 devices.
Although it was always meant to be a real contender to the Apple
iPod, sales of the device haven't made a dent in Steve Jobs' PMP
dominance.
Consumer excitement
Microsoft
hasn't revealed whether or not it is stopping production of Zune
hardware, but it did say in a statement: "We have nothing to announce
about another Zune device - but most recently have introduced Zune HD
to Canada via the Zune Originals store and remain committed to
supporting our devices in North America."
Microsoft also
praised its Zune software in the statement, saying: "We are thrilled by
the consumer excitement for Zune across many new platforms, including
Windows Phone 7 and Xbox 360.
"Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms."